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  • The Benefits of LastPass Becoming an Independent Company

The Benefits of LastPass Becoming an Independent Company

Marilyn Bradham February 7, 2023 7 min read
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logmein lastpass logmein 30m 125mpeters theverge

LastPass, one of the most popular password manager services, recently decided to become an independent company. Since then, LastPass has experienced great success as an independent organisation. This article will discuss some of the benefits that LastPass has experienced since going independent and explain why other companies should consider following suit.

The first benefit of LastPass’ independence is increased flexibility in product development and iteration. As a subsidiary of another company, LastPass often had to follow certain rules or protocols that limited how quickly new features or updates could be implemented. As an independent company, however, it was able to take complete control over its product roadmap and make their own decisions on how to move forward. This freedom has enabled them to rapidly develop new products and services while maintaining high standards.

In addition to speeding up product development cycles, being independent has allowed LastPass access to a much larger customer base. When affiliated with a parent company, they were limited by the regulations set forth by that particular firm, preventing them from reaching certain customers or markets outside their genre. However, as a standalone entity with no restrictions on who can use its platform, LastPass’s user base has grown exponentially in recent years due to expanded access worldwide.

Finally, as an independent business entity without shareholders or board meetings tying them down every month; Lastpass is also able to focus more on its user experience than ever before; continually making changes and system improvements without having to factor in anyone else’s input. This focus on UX design leads directly into better customer relationships, which have been instrumental in helping Lastpass diversify its revenue streams, allowing it greater flexibility when positioning itself for long-term success and sustainability within the industry-specific landscape; something it could not do before becoming independent.

History of LastPass

LastPass is an online password manager founded in 2008, and it has been providing a secure password storage service to millions of users ever since. Recently, the company announced that it will become independent and no longer be part of its parent company, LogMeIn.

Let’s take a look at the history of LastPass and why this could be a great move for the company.

Origins of LastPass

LastPass, one of the most popular password management services, began as a product developed by LogMeIn. It was first released in 2008 and quickly gained widespread popularity.

LastPass made it easy for users to securely store their passwords online with AES-256 encryption, meaning that only the user had access to their encrypted data with no third party involved.

In 2015, LogMeIn announced that they were spinning off LastPass into a separate entity to focus more attention on the product. This move marked an important moment in LastPass’s history and set the stage for new development opportunities.

The acquisition enabled LastPass to create new teams focused on:

  • Application development
  • Security research
  • Technical support
  • Customer success
  • Marketing

With fresh minds and a larger budget dedicated solely to improving LastPass, early adopters enjoyed the added benefit of accessing a password management service wired for success.

Today LastPass is an independent company offering secure password storage solutions for individuals and businesses worldwide – from personal computer applications to multi-factor authentication – through any internet-enabled device. This proved that not only could an established company reinvent itself, but consumers were willing to invest in its newfound promise for a better and safer experience regarding digital safety management.

Acquisition by LogMeIn

In October 2015, LogMeIn Inc. acquired LastPass as part of a strategic move to enter the security space. LogMeIn was a publicly-traded company that provided remote access and collaboration products primarily to enterprise customers.

LogMeIn made several adjustments to the service, such as increasing storage limits for free users and reducing fees for premium users, to retain and increase its existing user base. The company also invested heavily in marketing LastPass to the enterprise market.

The acquisition allowed LastPass to make significant investments in product development, while providing added security benefits given its more mature infrastructure versus when it was running as an independent company. Additionally, LogMeIn could provide enhanced product offerings such as offering its own Two Factor Authentication (2FA) platform alongside LastPass Authenticator.

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To ensure users would remain unaffected by the acquisition, LogMeIn published a privacy pledge and required all employees of both companies comply with strict confidentiality obligations regarding user information and data stored on LastPass’ systems. Overall, leveraging the resources of a larger organisation allowed LastPass to expand its capabilities at an accelerated rate relative to running independently.

LastPass is going to become an independent company

LastPass recently announced its plans to become an independent company, allowing them to remain focused on their core mission and values. This move has many advantages, from increased autonomy to expanded funding sources.

In this article, we will explore the various benefits of LastPass becoming an independent company, and why this could be a great move for the business and its users:

Benefits of LastPass Becoming an Independent Company

LastPass is an award-winning password manager helping users securely store and manage their passwords, making their digital life effortless and secure. In addition, LastPass has announced it is becoming an independent company, spinning off from its parent company LogMeIn and offering free and paid versions of the software. As an independent organisation, LastPass will be better positioned to focus on customer needs and provide improved service for its growing user base.

logmein lastpass 30m 85k theverge

The major benefits of LastPass becoming an independent company include:

  1. Increased Investment in Security: As a standalone entity, LastPass can focus its resources on improving security measures for its users. This will enable them to continue innovating their product offering with the latest security advancements and use industry-leading encryption algorithms.
  2. Enhanced User Experience: As a stand-alone entity, LastPass can devote more time to delivering a better user experience by taking advantage of valuable customer feedback as they rapidly move towards cutting-edge products compatible with multiple platforms.
  3. Increased Accessibility & Availability Options: Operating as a separate entity will allow LastPass to expand into new markets rapidly without involving complex legal processes that may have been associated with being part of the larger organisation’s portfolio in the past. This should lead to greatly improved availability options and greater global access in terms of localised language versions and payment methods accepted by their system over time.

Overall LastPass customers have every reason to be enthusiastic about the spinoff – increased investment in security measures, enhanced user experience, increased global market reachability & accessibility options are just a few of them!

Increased Innovation

The move to become an independent company allows the LastPass team to more rapidly innovate and add features that their users need and desire. In addition, as a separate business entity, LastPass can invest in itself, building new tools and offering improved customer support. In its multi-year agreement with LogMeIn as a dependent entity, LastPass couldn’t take full advantage of its potential. Investors are now happy with the long-term aspects that come with true independence for LastPass’s future success.

The most obvious change for customers is an increased focus on creating customer loyalty by delivering better solutions and services. By becoming fully independent from LogMeIn, it has allowed them to launch a custom customer support center where customers no longer need to wait for help or assistance. Having LastPass dedicated teams who solely work on improving and innovating the product have also given greater visibility into the services they offer.

The investment in more advanced features has been part of this newfound independence because of its greater ability to invest capital and resources into new development projects. One example is face-to-face account setup which ensures that users can setup their accounts easily without having to know any technical knowledge beforehand – which assists people who are not very tech-savvy but still wish to use the service, helping them get off the ground quickly when signing up with LastPass.

Improved Security and Privacy

In response to the rise in security and privacy concerns due to data breaches, LastPass has become an independent company. By becoming independent, LastPass can dedicate more resources to safeguarding user data and improving its security offerings. To ensure customer trust and integrity, LastPass has implemented two-factor authentication, end-to-end encryption, and regularly audited security best practices.

Additionally, LastPass can now invest more in its commitment to data privacy. For example, it provides customers with Local Only Mode which allows them to access their passwords without tracking by outside companies or servers. Additionally, it strictly adheres to GDPR privacy standards so customer data is protected from unauthorised sharing or selling.

By becoming an independent company and investing in customer trust, LastPass is now better able to serve its users’ security and privacy needs.

Increased Focus on User Experience

By becoming an independent entity, LastPass has announced it is committed to providing customers with a secure and highly personalised experience. In addition, the company states its renewed focus is on developing unique user-centric features that enable its customers to increase the security and privacy of their data stored in the Vault type.

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The new product improvements LastPass is now rolling out include:

  • A feature that allows users to securely share specific credentials with others.
  • Multi-factor authentication options for use across multiple devices and accounts.
  • Features that offer better encryption for all stored data and improved password management capabilities.

The increased focus on user experience could result in more reseller partnerships across the industry that could lead to better job opportunities for LastPass team members. It could also lead to increased customer base engagement and improved software adoption in more businesses worldwide. With increased focus comes investments in technology, staffing, marketing, research and development – which will further drive innovation in their product offerings. This transition should help LastPass become more competitive with other key players within the growing password managers industry as they strive to remain at the forefront of cutting-edge technology/innovations.

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