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  • What Amazon is doing: Cameras in delivery vehicles

What Amazon is doing: Cameras in delivery vehicles

Gary Cripps March 2, 2023 8 min read
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In the face of increasing scrutiny over monitoring delivery drivers, Amazon is boosting its efforts to provide additional tools and technology to ensure the safety of its employees and clients. However, recent reports from the Senate have posed questions about Amazon’s plans to install cameras in their delivery vehicles and if these will compromise employee privacy.

In response, Amazon invests in a solution that includes camera systems, optional wearable devices, and navigation features that provide visibility into driver situations through real-time streaming data.

The company invests heavily in smart technologies such as artificial intelligence (AI)-powered cameras, behavior analytics software, and two-way communication tools that can increase productivity and overall driver safety. With this investment in advanced technologies they are creating an integrated platform designed to protect workers while improving delivery experience at all stages of the supply chain experience.

Additionally, Amazon is providing various educational campaigns on safe driving practices for their team members so that they may better understand risks on the road.

Senators question Amazon about using cameras to monitor delivery drivers

Recently, Amazon has been scrutinized for using cameras in delivery vehicles. Questions have been raised on the potential invasion of privacy by Amazon and the accuracy of the data collected by the cameras.

This article will explore the use of cameras by Amazon and discuss the importance of the data collected.

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Cameras in Delivery Vehicles

On December 18, 2019, senators Ron Wyden and Ed Markey wrote to the Federal Trade Commission (FTC) concerning Amazon’s use of cameras to monitor its delivery drivers. The two senators expressed concern that Amazon was using such cameras to monitor employee requirements such as enforcing speed limits, taking regular rest breaks, and monitoring driver fatigue.

Amazon uses sophisticated camera technology as part of its delivery fleet. This includes 2-way video monitoring with Artificial Intelligence (AI) powered facial recognition software that can recognize drivers by name or ID badge; cameras that monitor if a driver is wearing the personal protective equipment (PPE) provided; and external cameras for route optimization and driver efficiency.

The issue goes beyond privacy concerns of Amazon’s use of AI facial recognition technology from its employees but also extends to possible worker safety issues. The American Civil Liberties Union believes these cameras could be used to track a driver’s every move which could create an environment of surveillance leading to potential harassment or abuse for workers who do not feel comfortable being monitored in this manner. Furthermore, Senator Markey believes Amazon’s use of AI tech raises questions about the accuracy of the decision-making based on the data collected from these cameras and whether any laws are being broken in forcing workers into this surveillance tracking system.

In their joint letter, Senators Wyden and Markey requested the FTC “investigate how Amazon’s Camera Compliance Program is impacting delivery workers” by examining how those devices are used; how data collected is verified for accuracy; how acceptable privacy standards are maintained; what benefits employees receive from this program; and any potential harms caused by such devices or software. This isn’t the first time lawmakers have raised concerns over Amazon’s reliance on technologies such as facial recognition software as they continue to look into data protection issues associated with Big Tech companies like Amazon.

Purpose of Cameras

In March 2020, Amazon revealed to senators that their delivery trucks have cameras that monitor driver safety and customer satisfaction. The cameras have various features, including facial recognition technology and GPS tracking, allowing the company to monitor drivers’ actions while on the road.

Amazon claims these cameras improve driver safety and customer service by providing real-time monitoring, notifications when driver speeds exceed safe levels, and better navigation assistance. The cameras are also intended to help reduce incidents such as package theft or damage in transit. Amazon has stated that it does not use data from these cameras for disciplinary purposes or performance evaluations, but could provide anonymized data to state governments if requested.

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In response to the growing concerns around potential privacy violations from vast networks of surveillance cameras owned by large corporations like Amazon, Senator Bernie Sanders has asked Amazon for more detailed information about its camera policy, including how long it holds onto video stored by the devices and what measures they take to protect customer information collected through the cameras. However, it remains unclear whether or not technology used to generate value in improving efficiency should be regulated like other forms of mass surveillance technology.

Senators’ Questions

Recently, senators have raised questions about Amazon’s use of cameras to monitor their delivery drivers and the company’s labor practices. This has sparked much controversy and debate, with many asking if this violates the drivers’ rights.

In this article, we’ll discuss the questions raised by the senators and what Amazon has said in response.

Privacy Concerns

Given the surge in deliveries due to the pandemic, many senators have questioned Amazon’s decision to install cameras in delivery vehicles. In particular, senators have voiced their concerns about the potential for invasion of privacy and lack of transparency surrounding the program.

As part of their inquiry, senators have asked Amazon for more detailed information on how the cameras will be used, who will have access to the data collected, any third-party vendors involved in activity monitoring and recording, and policies and protocols concerning post-recording storage. They also seek assurance that drivers’ personal and protected health information remains confidential.

The central point of contention appears to be whether Amazon has done enough to ensure that drivers are properly informed and their privacy is protected while using these cameras. Additionally, companies like Amazon must ensure they are transparent with their employees and customers when using technology that could invade a person’s privacy if misused or mishandled. Ultimately, this issue goes beyond just complying with existing laws as companies must ensure they protect consumer data by instituting strict protocols for commercial data usage and disclosure alongside ethical considerations into how personal data is collected and stored.

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Drivers’ Rights

Recently, Amazon has been under fire from senators, who have raised questions about using cameras to monitor their delivery drivers. This raises questions of how such technology could affect the rights of Amazon delivery drivers.

The senators sent a letter to Amazon’s CEO Jeff Bezos asking for answers about how the company uses cameras to monitor its delivery drivers, focusing on whether or not this usage respects and protects the rights of those it employs. They are also keen to understand what access Amazon executives and other staff have to this data, as well as any liability issues arising from potential privacy violations.

Bezos said they adhere strictly to industry standards for protecting drivers’ personal information and privacy. He also noted that each driver is aware that they are being monitored while on Amazon devices while operating them, and must consent before use. He promised Congress that the company would look more closely at their monitoring policies and work with legislators on areas where improvement is needed.

Amazon’s Response

Recently, a group of senators sent an open letter to Amazon CEO Jeff Bezos asking why the company planned to install cameras in its delivery vans.

Amazon has since responded and has explained its decision.

This article will discuss Amazon’s response to the senators’ inquiry and give further insight into why the company has chosen to take this step.

Safety and Efficiency

In response to calls from several senators, Amazon has outlined in detail the steps taken to ensure safety and communication with its delivery service partners by using cameras in delivery vehicles. According to the company, these cameras are part of increasing safety and efficiency.

Amazon explains that its use of in-cab cameras is designed to improve driver and pedestrian safety by providing real-time data on number of hours between rest stops, acceleration and braking events, lane departures, speed tracking, seat belt compliance and more. Additionally, the cameras enable Amazon’s monitoring teams to provide feedback from periodic check-ins which helps keep drivers focused on safety first. Amazon also ensures that these cameras are deactivated when a delivery is complete or manual control is engaged.

The footage observed through these cameras is also used help identify customer concerns more quickly so they can be immediately addressed with increased service resolution times by leveraging artificial intelligence (AI). Further, this technology helps identify potential fraudulent activity such as package tampering or theft savings customers time and money in the long run.

Amazon emphasizes that this technology only operates as a tool for performance coaching and customer support rather than any type of surveillance mechanism on drivers. The company further confirms that drivers are provided with written notice that they are being monitored while driving which signifies their consent in using this technology while on shift duty.

Drivers’ Rights

In response to senators’ questions on the potential misuse of camera technology, Amazon has taken measures to ensure drivers have the right to privacy. Using cameras for delivering customer orders comes with a great responsibility for customer security, but not at the expense of driver safety and privacy.

To protect these rights, Amazon has implemented policies designed to govern how drivers’ privacy is respected and ensured. These include:

  • A commitment that driver-operated cameras will always be off when the driver is not on duty or using them for vehicle activities such as parking or driving in unfamiliar areas.
  • Drivers are advised that if they decline use of their camera-equipped vehicle, they may be reallocated to another vehicle without cameras but still receive their full incentives under Amazon’s standard policies and procedures.
  • Amazon also notes that all vehicles with cameras are outfitted with physical barriers (e.g., partitions) intended to provide drivers with an added layer of privacy while on duty.
  • To further protect drivers’ right to privacy, according to Amazon policy, camera footage is never reviewed until well after delivery activity takes place and then only by authorized staff trained in operations manager protocols and appropriate use standards.

Conclusion

The usage of cameras in delivery vehicles raises both privacy and safety concerns. Amazon has said that the cameras will only be used for safety purposes, and that the data collected could only be used to review a crash or other safety incident. However, senators have asked Amazon for additional clarity on how the company will use and secure driver data from these cameras to safeguard drivers’ privacy.

At this juncture, it is unclear whether or not other companies may mimic Amazon’s recent move to install cameras in their delivery vehicles for safety or other purposes. However, lawmakers may eventually intervene if Amazon continues down this road without fully disclosing its regulations respecting driver data collection and use.

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