Orum, the artificial intelligence-powered sales prospecting platform, has recently announced their raise of $22 million to further extend their technology to inject AI into the sales prospecting process.
With this investment, Orum wants to revolutionise the sales process and give companies greater visibility and insights into better target prospects.
This article will discuss the impact of Orum’s mission and explain why companies should consider using their solution.
Overview of Orum
Orum is an AI-driven sales prospecting platform designed to make finding, evaluating, and engaging with high-potential leads easier. The platform leverages real-time data intelligence to accurately predict which leads are best suited for engaging, maximising sales impact and eliminating manual effort. By fusing artificial intelligence, machine learning algorithms and deep data insights with the right sales prospecting methods and engagement methods, Orum helps customers create a better customer experience while driving higher revenue growth.
Orum’s proprietary AI powered engine provides accurate predictions on lead quality based on both structured (e.g. demographic/firmographic data) as well as unstructured (e.g. email transcripts) data points allowing users to quickly identify new opportunities for nurturing leads that deliver sustained success in the long run without sacrificing efficiency or relevance. Additionally, the platform’s continuous learning capabilities allow it to better understand customer needs and personalise engagement experiences by identifying behavioural patterns that increase conversions and build customer trust.
By leveraging Orum’s suite of powerful yet easy-to-use features such as predictive analytics capabilities, real-time segmentation algorithm and integrated automation tools, users can gain insights into how different segments of their target audience are consuming content, automatically adapt content over time, and measure performance using metrics such as reach, engagement rates, open rates, click through rates among others. Furthermore, the platform allows business owners to easily compare performance against industry standards to remain competitive in various industries. Through these capabilities Orum facilitates better interaction between businesses and customers by streamlining communication channels enabling enhanced marketing experiences to increase customer lifetime value.
Overview of the AI-powered sales prospecting process
At Orum, we aim to inject artificial intelligence (AI) into the sales prospecting process. With AI, we provide sales reps with the insights to identify, prioritise, and reach out to high-value prospects across multiple channels more quickly and confidently. As a result, our platform helps increase conversion rates for reps and maximise their time spent on selling efforts.
The AI-powered sales prospecting process begins with collecting data from various sources such as email conversations, calls or text messages. This raw data is then indexed in Orum’s central repository to be analysed to identify key customer or prospect behaviours and trends. Analysing this data makes it possible to assess which prospects are likely to convert based on past performance of similar profiles and accounts during each stage of the sales cycle. For example, our AI engine can predict if a lead is ready to hear a proposal or understand what kind of messaging will resonate better among certain segments of customers.
Sales reps can prioritise their outreach efforts by focusing on the accounts with highest likelihood for conversion based on these predictions from Orum’s AI engine. In addition, our advanced analytics platform also provides insights into when the best time may be for reaching out to these prospects – helping reps optimise their time in connecting with buyers who might need further nurturing beyond a single email follow up message. Ultimately, our goal at Orum is for teams across all industries – from startups through enterprise firms —to achieve higher closing ratios thanks to greater visibility into their sales pipeline powered by AI-driven insights from Orum’s platform.
Orum is a company on a mission to revolutionise sales prospecting with the power of artificial intelligence (AI).
Orum recently announced that it has raised $22 million to inject AI into the sales prospecting process. It aims to make this process faster, more efficient, and more accurate.
With this new funding, the company can build on its existing capabilities and expand into new markets.
Orum’s mission to revolutionise sales prospecting
Orum is a sales acceleration company on a mission to revolutionise sales prospecting. By leveraging the latest advances in Artificial Intelligence (AI) and Machine Learning, we are helping companies to supercharge their lead evaluation process. As a result, we aim to empower businesses with faster and more efficient sales prospecting for better market outcomes.
We are using AI-driven algorithms to provide accurate, up-to-date insight into who the right prospects are and which of the leads should be prioritised by your team. This helps businesses keep up with an ever-changing environment while reaching out to prospective customers when they’re most likely to engage with your message.
Our ultimate goal is to equip our customers with state of the art tools that give them an edge over their competitors regarding sales intelligence and efficiency. AI has become a valuable tool and we’re excited at the opportunity it presents to improve how our clients interact with leads. We believe this technology can create more engaging roles for sales professionals, improve customer experience, and increase ROI for businesses.
Orum’s plan to leverage AI to improve sales prospecting
Orum is driven by a mission to revolutionise the way sales teams operate. We are focusing our efforts on using AI-driven technologies to improve sales prospecting. Integrating intelligent data-driven models enables sales teams to automatically identify and prioritise warm leads more accurately and efficiently.
Our team deeply understands the customer journey and how AI can be used in all stages of the sales process. With this knowledge, we are building an integrated product suite encompassing everything from lead capture and qualification to customer orientation and target account planning. Our cloud-based platform uses machine learning algorithms to generate insights into customer behaviour, determine customer needs and wants, uncover potential growth areas, surface new demand opportunities and drive real-time analytics around all stages of the customer funnel.
We believe advanced AI tools offer enormous potential for companies looking to maximise customer relationships and drive meaningful long-term value. By arming front line reps with powerful insights into their leads behaviour patterns and preferences, they can deliver highly personalised engagements that build stronger trust with prospects immediately – allowing for more tailored conversations that can turn those leads into sales wins faster than ever.
Recently, Orum has been in the news with their latest round of funding, raising $22 million to inject AI into the sales prospecting process. This successful financing round has put the company in a position to become a leader in this space.
Let’s explore what this funding round is all about and how it could help Orum achieve its mission.
Overview of Orum’s recent $22M funding round
Orum is a SaaS company that helps sales professionals quickly find and track the best leads through its combination of machine learning, natural language processing and sentiment analysis. The company recently closed a Series B funding round worth $22 million. This round was led by seed investor Firstmark Capital, with participation from existing investors Nexus Venture Partners, Correlation Ventures, Salesforce Ventures and Xplorer Capital.
The money will be used to expand product development capabilities, customer acquisition, and global footprint. In addition, Orum plans to hire more engineers and ramp up the hiring process to continue improving its platform with data science techniques such as natural language processing (NLP) and machine learning (ML).
Additionally, some funds are earmarked for global expansion into Europe and Asia-Pacific markets. This will give Orum’s technology tools a much greater reach as it looks to help sales teams across different organisations qualitatively understand their prospects and take corrective actions faster.
By combining AI with research tools such as CRM databases, social media streams and web visibility monitoring it is hoped Orum’s platform will become the number one choice for people looking to get the most out of their customer relationships while saving time.
How Orum plans to use the funding to advance its mission
Orum is an AI-driven platform that is revolutionising the sales prospecting process. The company recently secured $11 million in funding from venture capital firms, which will be utilised to further its mission of injecting AI into the sales prospecting process.
This funding will be used to develop new technologies and products, such as using advanced analytics to measure customer engagement and improve sales strategies. Additionally, the money will be put towards hiring more talent, building out its sales infrastructure, investing in marketing initiatives, and acquiring new customers.
As a result of this investment, Orum hopes to reach even greater heights in terms of revenue growth and innovate faster with their AI-driven software solutions.
Orum raises $22M to inject AI into the sales prospecting process
By raising $22M, Orum is taking an ambitious endeavour to shake up the traditional sales prospecting process with their proprietary AI technology. As a result, Orum’s mission could significantly impact the sales industry, and it remains to be seen how companies worldwide will receive its prospecting tools.
In this article, we’ll explore the potential implications of Orum’s mission.
How Orum’s mission will benefit sales teams
Orum’s mission to inject Artificial Intelligence (AI) into the sales prospecting process could greatly benefit sales teams. AI-powered tools can help automate many tedious, manual tasks involved in prospecting, such as lead generation and contact research. This means salespeople can focus on more important tasks like crafting personalised emails or calling prospects.
AI-powered tools can also provide predictive insights into a company’s target customers and pinpoint potential areas for improvement. As a result, organisations can better customise their marketing campaigns and optimise their outreach strategies by gaining access to comprehensive insights from customer data. This leads to improved customer retention and greater sales success over time.
Furthermore, AI-based technologies have been shown to enable better detection of new leads and automation of follow-up processes with more accurate timing and higher conversion rates. By leveraging AI systems, companies can reduce the cost of acquiring new customers and maximise cost savings and efficiency gains associated with lead generation activities.
Finally, automated processes powered by AI technology allow salespeople more time to focus on other aspects of closing a sale such as meaningful conversations with buyers, developing product presentations and crafting personalised proposals that fit their needs better than ever before. AI is also useful when it comes to detecting shifting trends in buying behaviour which allows organisations to quickly identify any changes in buyer preferences or interests
In summary, Orum’s mission can potentially revolutionise how sales teams operate by eliminating tedious manual tasks from the process while providing them with greater access to predictive analytics powered by machine learning technologies . As a result, organisations should consider embracing these advanced technologies to reach higher efficiency levels and harness data-driven insights for precise targeting of likely buyers .
How Orum’s mission will benefit customers
Orum is a company that has set out on a mission to inject AI into the sales prospecting process, helping boost the success of sales operations across vast industries. Through the implementation of Orum’s technologies, customers will experience greater opportunities in the realm of B2B sales.
The primary benefit of Orum’s mission is its ability to rapidly analyse customer information and predict future demand with real-time data-driven insights. Using predictive analytics, Orum’s AI can assess prospective buyers and build comprehensive profiles to customise marketing and outreach campaigns that efficiently reach every target demographic. This means that customers are no longer forced to rely on intuition or archaic methods when pursuing sales leads – they can harness intelligence crafted by an AI system based on collective data sets.
Moreover, Orum’s mission allows companies to use valuable insights acquired through enhanced marketing automation efforts across various channels including email, digital ads, and conversational interactions. As a result, companies may design intelligent campaigns from scratch rather than procuring them from third-party providers with limited resources. With such capabilities, customers can make well-informed decisions regarding their outreach strategies armed with clear outcomes for successful business development.
Finally, leveraging deep learning algorithms also enables customers to build lasting relationships through assessable lead scoring metrics from which authenticate customer feedback may be received to tailor more engaging communications down the line. As such, businesses must no longer rely on their ability to guess the best course of action for each particular demographic – they now have access to advanced tools that assist them in accurately targeting potential buyers with uncomplicated parameters and extracting valuable clusters within buyers’ networks.
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