Marilyn Bradham 
Small businesses are prone to face challenges in their branding efforts that are alien to big companies. The types of challenges that startups or small businesses face are much different from the ones faced by well-established companies. And these challenges come up, especially when we talk about branding efforts.
It is not an easy thing to establish your business as a brand in the minds of customers. And when you are a small business or starting out as a new startup, then it is even more challenging because of things like:
● Time constraints
● Low budget
● Lack of resourcefulness
Apart from the above, other reasons can hinder a small business from effectively building and executing a branding strategy. In this blog post, we will discuss a few branding strategies that small companies and startups can use to create an effective brand identity.
A Name that’s Memorable
When making an impression on onlookers, you have just 8 to 10 seconds. Therefore, it is essential that the name of your business is catchy and easy to remember. Make the name of your brand memorable and catchy so potential customers can rhyme with it. The title should also be something that conveys the tone of your brand.
Also, having an artistically catchy logo plays its role in imprinting your brand’s identity in customers’ minds. In the online world, businesses use lead magnets like free PDFs to entice people to subscribe to their newsletters. You can make such PDFs look well-branded by using a PDF editor that can easily insert your name and logo in a PDF file. This way, a lead magnet in PDF form helps you get subscribers and effectively create brand awareness.
Stir Emotions of the Target Audience
When you’re able to trigger emotional stimuli in your target audience, you can considerably affect the way they will remember your brand. If your goal is to effectively boost brand identity, then evoking an emotional response in the audience is essential. And the way you evoke emotions strongly influences whether and how people will perceive your brand.
Build a Visual Identity
We, as humans, respond a lot to visuals. It is equally essential that you build a visual identity. In this regard, colors play a big role, as they represent and are used to describe a brand. Using different colors, you can convey additional brand messages.
For example, black color represents elegance and power. So, using black color can be a great way for a brand to exhibit a bold image.
Depict Brand Identity through Your Website
Close to almost 2 billion people purchase goods and services online. In this regard, your website plays a big role in acting as a storefront for your business. A website is your platform where you can show the design visuals and the marketing copy in such a way that it reflects your brand’s values.
Building a social media presence is an essential part of building brand identity. Social media in these times is a powerful tool to put your brand out there in front of millions of people. It helps you to reach your target audience well and cut out the irrelevant crowd. But, first, you need to select a social media platform where your target audience is active and start building brand awareness.
