The introduction of app marketplaces, such as the App Store, have changed how mobile applications are created and distributed. Despite the challenges that have been faced by developers and users due to the growth of this space, the App Store remains a powerful ecosystem and an essential part of Apple’s mobile strategy. As such, it is important to examine what this means for the future of mobile software development and distribution.
This article seeks to provide an overview of some of the key trends shaping the future of the App Store by examining customer expectations, developer opportunities, changes to monetization models and new technologies being deployed within it. Ultimately, it is hoped that this analytical overview provides insight into how Apple may continue to adapt for both current and prospective app developers.
App Store Revenue Decline
Apple’s App Store revenue fell in September 2020, according to a report from Morgan Stanley. This decline can be attributed to a cooling off in game purchases and other related purchases.
This decline raises the question of what this means for the future of the App Store and other related revenue streams. Let’s explore some of the potential outcomes of this decline.
Reasons for the Decline
Recent reports have revealed a significant drop in revenue generated by the App Store. This news has caused many app publishers to ponder what this drop means for application developers and their future in the App Store.
There are several possible reasons why App Store revenue is on the decline. One of the most likely explanations could be a market saturation, with too many apps competing for attention.
There are numerous applications in every category which can result in customers being overwhelmed or dissuaded from purchasing any particular app at all, leading to decreased revenues. Prices may also be a contributing factor due to users being deterred by higher fees for certain types of apps or games. New methods of distribution further complicate the issue, such as subscription and bundled services where customers may expect lower individual prices than what is traditionally expected from quality apps on the App Store.
Additionally, traditional advertising methods have been displaced by other channels like social media or influencer marketing which have caused app developers to resort to low-quality forms such as incentive ads or pop-up notifications that can drive customers away instead of enticing them to download their product. Customers may also be discouraged by bugs and poor optimization in mobile applications that make them assume that any paid app will suffer from similar issues.
The combination of these factors has resulted in an overall decrease in average revenue per user and like this, overall revenue for the App Store is also dropping.
The recent decline in App Store revenue can be attributed to several factors, including the growth in Android-based apps and the ease of use of app stores on smartphone handsets.
Impact of the Decline
The recent decline in App Store revenue can be attributed to several factors, including the growth in Android-based apps and the ease of use of app stores on smartphone handsets. Additionally, the shift from a “pay for use” model towards a “free to play” model has led to a decrease in revenue.
This revenue decline has serious implications for the future of the App Store, as Apple must now seek new ways to drive profit. This could come in the form of more aggressive marketing tactics, higher fees for access to the App Store, or new pricing structures that allow developers more flexibility while still driving profit.
In addition, Apple may need to monetize those who download and use free apps through ads and in-app purchases. This could have far-reaching effects for developers and user experience alike as each app store must battle for attention with some users opting out of purchasing apps altogether – or only paying for a specific type of app.
What remains certain is that Apple will continue to explore opportunities that will both expand its reach into users’ everyday lives and maximize its profits from these users. As we move forward it is important to keep an eye out for how this evolving market space impacts our relationship with our online devices and platforms like iOS and Android.
Future of the App Store
Last month, Morgan Stanley released startling news that Apple’s App Store revenue had fallen in September due to a cooling of game purchases. This revelation has caused some concern amongst Apple fans and tech industry watchers, who are now wondering what this could mean for the future of the App Store.
Let’s take a closer look at this news and explore the potential implications of this development.
Potential Changes to the App Store
The App Store, which celebrated its 10th anniversary just last summer, has become an indispensable part of our daily lives as it allows us to download and purchase apps for our iOS devices. Apple has a near monopoly on app distribution for their iPhone and iPad devices, creating a nearly closed ecosystem that has proven immensely successful.
In recent months, however, there have been several rumblings about potential changes to the App Store model. While Apple so far hasn’t given any details about what these changes might be, there are a few likely scenarios that could take shape in the future.
One possibility is that Apple might begin allowing developers to offer special discounts on subscription-based apps rather than requiring them to grant access to all users at the same price or charging an extra fee for discounted upgrades. Another potential change might involve loosening some strict submission criteria that can make it difficult for new developers with limited coding experience to be listed in the App Store. Developers could also be given greater control over pricing models and options like bundling or promotion discounts. Finally, there is speculation that Apple may soon allow third-party companies to host downloadable content rather than relying exclusively on their own servers.
At this point it’s unclear when or even if these potential changes will come into being, but with more and more developers seeking out alternate methods of app distribution in light of increasing contest from Google Play and other competitors in the market – such as Amazon Appstore – change may be coming sooner than later.
Impact of the Changes
The announced changes to the App Store come as Apple looks to modernize the platform and ensure transparency and fairness for developers. The changes include introducing a new billing system, clarifying the rules for subscription fees, introducing a dedicated appeals process, increasing developer payouts by 15% worldwide, and more.
These changes are expected to have a major impact on both developers and customers alike. For app developers, the updated billing system is designed to reduce payment processing time for customers while giving app developers access to more meaningful metrics regarding customer activity. Additionally, better communication with customers through an improved review system should lead to greater loyalty and user retention.
For customers, these changes will likely drive further innovation and competition within the App Store. An increased number of apps vying for attention should lead to lower prices which can be beneficial both in terms of cost savings and empowering those who traditionally had fewer resources when it came to technology. What’s more is that redesigned subscription billing system will reduce confusion among users who now will be able better understand their payments and ensure they are getting their money’s worth from any given app or service.
Overall, Apple’s move towards improving transparency and fairness in its App Store is a step in the right direction when it comes not just to providing better customer experience but also encouraging more competition from smaller app developers that would otherwise struggle against larger rivals in terms of marketing spend or name recognition.
One possibility is that Apple might begin allowing developers to offer special discounts on subscription-based apps rather than requiring them to grant access to all users at the same price or charging an extra fee for discounted upgrades.
Conclusion
Overall, App Store developers have the potential to capitalize on the increased user spending and activity resulting from changes to the App Store. While it might take some time for developers to adjust their strategies or develop their app marketing plans, those that can move quickly could be well-positioned for success.
At the same time, users must be aware that apps must meet certain standards to remain available for download. As Apple continues to refine its policies and guidelines for what can and cannot be included in an app, users need to stay up-to-date with any potential changes to avoid being surprised by sudden removals or rejections of their favorite apps.
As Apple makes further changes over the coming months and years, developers who can keep up with these modifications are likely those who will succeed in the long run. Regardless of how the App Store takes shape in the future, developers should remain diligent so they won’t miss out on any business opportunities.
tags = App store, Morgan Style, Google Play, Android app store, production apple 20m tv canada appleleswingcnbc, production 20m us canada appleleswingcnbc, production apple 20m july appleleswingcnbc
