Marilyn Bradham 
Vacancy. It’s the one word that can send shivers down a property owner’s spine. Every day a rental sits empty, it’s money lost. But here’s the good news: there’s a surprisingly powerful way to tackle this problem. Interior design.
That’s right – stylish interiors can do more than impress visitors; they can attract and retain tenants, reduce turnover, and ultimately drive higher profits.
Let’s explore how.
First Impressions Start Online
Picture this: you’re scrolling through rental listings. Which ones catch your eye? Chances are, it’s the ones with beautifully styled photos. You’re not alone. According to a RentCafe survey, 73% of renters say interior photos are the most influential factor in their decision-making process.
That means your property’s visual appeal is no longer optional. It’s essential. Listings with high-quality interior photos receive more clicks, more inquiries, and more applications. If you’re not showcasing a modern, inviting space, you’re losing potential tenants before they’ve even scheduled a viewing.
Quick Tips:
- Use natural lighting when photographing interiors.
- Highlight focal points like feature walls or designer furniture.
- Invest in professional photography to elevate your listing.
Design That Justifies the Rent
Let’s face it – renters are willing to pay more for homes that look worth it. According to AirDNA, vacation rentals with professional design see up to a 40% boost in revenue. The same principle applies to long-term rentals: cohesive layouts, quality furnishings, and thoughtful staging communicate value.
Modern interiors can help justify premium rent without pushing potential tenants away. In fact, beautifully designed spaces create an emotional connection. And when people fall in love with a place, they’re more likely to sign a lease and stick around.
Design Elements That Add Value:
- Neutral color palettes with warm accents
- Multi-functional furniture for small spaces
- Statement lighting fixtures
- High-quality window treatments
The Power of Unique Features
Bland doesn’t sell. Unique interiors do. AirDNA’s research shows that properties with standout design features consistently perform better in competitive markets. Why? Because distinct spaces are memorable. They create an experience.
This doesn’t mean you need to go overboard. A bold accent wall, a vintage fireplace, or custom cabinetry can be enough to set your property apart. The goal is to strike a balance between stylish and functional.
Think About:
- Installing open shelving in the kitchen
- Creating a reading nook with custom cushions
- Hanging large, modern art pieces
Retaining Tenants Through Thoughtful Design
Getting tenants in the door is one thing. Getting them to stay is another. A well-designed space contributes to tenant satisfaction, which directly impacts lease renewals. Nobody wants to move if they’re living in a place they love.
Comfort, flow, and convenience all come into play. Modern finishes like soft-close cabinets, built-in storage, and energy-efficient appliances show tenants that the property is well cared for. And that builds trust.
You can even take things a step further with tech-savvy upgrades. Using an automated tenant screening platform can ensure you’re selecting reliable renters who are likely to appreciate and maintain a well-designed space.
Easy Tenant-Friendly Upgrades:
- Install dimmable lighting for mood setting
- Add USB outlets in key spots
- Upgrade faucets and cabinet hardware
Reducing Turnover Through Staging and Décor
Turnover is costly. Cleaning, repairs, lost rent – it all adds up. However, strategic staging and design upgrades can reduce turnover by making tenants feel at home from day one. When a space feels finished and welcoming, it fosters a sense of belonging.
Even small details matter. A stylish mirror in the hallway. A gallery wall in the living room. Curtains that actually reach the floor. These things contribute to the tenant’s overall experience.
If you’re targeting specific demographics (young professionals, families, or retirees), tailor your staging to meet their lifestyle preferences.
Tenant-Centric Ideas:
- Add a desk nook for remote workers
- Use durable fabrics for pet-friendly homes
- Include decorative shelving that tenants can personalize
The Numbers Don’t Lie
Still not convinced? Let’s look at some data:
- MRI Software reports that the average vacancy rate for multifamily properties in the U.S. is around 6%.
- According to the National Multifamily Housing Council, landlords often face a tradeoff between setting higher rents and keeping occupancy rates steady. Interior upgrades can help mitigate this.
Design bridges the gap. It gives you the leverage to set higher rents without significantly increasing your risk of vacancy. When renters feel like they’re getting value for their money, they stay.
Final Thoughts: Design is Your Secret Weapon
Stylish interiors aren’t just about aesthetics. They’re a powerful tool in the rental game. From attracting the right renters to reducing vacancy periods and encouraging lease renewals, good design pays off.
If you’re a landlord or property manager looking to maximize your ROI, consider this your call to action: Invest in your interiors. It doesn’t have to be expensive. But it does need to be intentional.
Create a space that feels like home, and you’ll find tenants who treat it like one.
